Maisarah Islamic Banking Services, a leading financial institution dedicated to providing Sharia-compliant banking solutions in Oman, has unveiled its new rebranding to Dhofar Islamic, with a new visual identity.
The new identity was announced during a ceremony held under the patronage of H.E. Dr. Mohammed bin Said Al Maamari, Minister of Endowments and Religious Affairs, in the presence of a number of officials in the Sultanate of Oman and members of the executive management of BankDhofar and Dhofar Islamic.
This strategic move marks a significant milestone in the bank’s ten-year journey, reflecting a harmonious fusion of heritage and modernity.
The new logo represents Dhofar Islamic’s evolution from a single star to a galaxy of enhanced capabilities. Each star in the constellation symbolizes our core values, emphasizing ethical banking, transparency, and customer-centricity. It reflects the Bank’s commitment to customers to offer the best in class products and services
This rebranding is more than just a name change, it is about redefining the value proposition to its valued customers. This exercise started almost 18 months ago where Dhofar Islamic doubled its branch and ATM/CDM network, enhanced its product propositions and customer offering, trained staff on service values and enhanced its digital experience apart from building a strong foundation for our wealth offerings
Existing customers can anticipate a smooth transition as we execute a meticulous and orderly process. We are committed to engaging customers with utmost care to ensure a seamless experience. The new brand strongly emphasizes the bank’s dedication to deliver excellent service, rooted in ethical banking, transparency, and customer-centricity.
This identity reflects our evolution in alignment with Shari’a principles. Currently, Dhofar Islamic & BankDhofar’s national wide network consists of more than 112 branches and three corporate branches. The network also includes more than 320 ATMs, CDMs, FFMs and MFKs.
